Wake Forest Retail for Lease - Route 1
The Factory in Wake Forest stands as one of the Triangle’s most established and recognizable destinations for family recreation, indoor sports, local dining, and specialty retail. Positioned at the high-visibility intersection of South Main Street and Rogers Road, the property captures an impressive traffic flow of roughly 28,000 cars per day and draws visitors from across the state thanks to its unique concentration of sports venues and entertainment concepts.
The campus features an array of experiential anchors including the Carolina Hurricanes–sponsored Raleigh Youth Hockey Association, Polar Ice House, Factory Indoor Soccer Field, Factory Indoor Basketball Courts, baseball facilities, a skatepark, gymnastics, axe-throwing, and numerous fitness and wellness operators. Dining and retail are well represented by established local favorites such as Village Deli, Gonza Tacos y Tequila, Two Roosters, and Lonerider Brewing’s Hideout taproom, creating an energetic all-day environment supported by strong consumer loyalty.
Wake Forest and Wakefield rank among the region’s highest-income trade areas, posting average household incomes of $116K to $128K across 1- to 5-mile radii, with a growing daytime population of more than 31,000 within five miles. The town remains one of North Carolina’s fastest-growing municipalities and benefits from ongoing public and private investment, expanding housing inventory, and a thriving historic downtown district undergoing major revitalization efforts.
Surrounded by a deep mix of national retailers, schools, neighborhoods, medical providers, and service amenities, The Factory continues to serve as a highly trafficked regional hub for families, athletes, and visitors seeking sports, entertainment, and community-driven experiences.
