Westside Retail began operations in 1998 after Trent Ltd acquired Littlewoods' Bangalore store and rebranded it. The company pioneered India's private label retail model with 97%+ in-house brands across apparel, cosmetics, and home categories. Originally focused on fashion, Westside expanded into lifestyle products while maintaining affordable pricing. The retailer uses fast fashion strategies to update collections frequently. While physical stores remain core to operations, the company has grown its e-commerce presence substantially in recent years. Westside continues nationwide expansion through both new locations and its online platform.