Normal Hospitality for Sale
INVESTMENT HIGHLIGHTS
Economy Brand Af?liation: Motel 6 by G6 Hospitality featuring 95 guest rooms across two stories on 2.82 acres.
Extensive Recent Renovations: Fully renovated guestrooms and bathrooms, refreshed corridors, upgraded lobby and front desk, and updated public areas.
Prime Regional Connectivity: Convenient access to Interstates 55, 74, and 39 and approximately eight miles from Central Illinois Regional Airport.
Strong Corporate and Industrial Demand: Near State Farm Insurance Headquarters, Rivian Automotive, Bridgestone, and other major employers.
Healthcare and Academic Drivers: Proximity to BroMenn Medical Center, OSF St. Joseph Medical Center, Illinois State University, and Illinois Wesleyan University.
Leisure and Event Attractions: Close to Children’s Discovery Museum, Grossinger Motors Arena, Miller Park Zoo, and local museums.
Ef?cient Operating Model: Value-oriented amenities, truck parking, and low-overhead Motel 6 platform supporting stable cash ?ow.
Climbing Submarket RevPAR: As of November, the 12-month average RevPAR in the Bloomington/Normal Hotel Submarket increased by 4.1 percent, indicating robust growth and a lower-risk environment, boosting investor con?dence in the asset and thriving market.
Fee Simple Acquisition: The hotel provides full ownership and operational control, enabling independent ?nancing and management. This structure typically supports long-term property appreciation, making it a compelling investment opportunity.
INVESTMENT OVERVIEW
As the exclusive representative of the seller, Marcus & Millichap is pleased to present for sale to quali?ed investors the Motel 6 Normal (‘Hotel’ or ‘Property’) located at 1600 North Main Street in Normal, Illinois. The G6 Hospitality-branded Hotel is offered at $3,125,000 or $32,895 per key.
Situated on approximately 2.82 acres, the economy Hotel features 95 guest rooms across two ?oors, encompasses 37,892 square feet of gross building area, and includes 85 parking spaces. The select-service Hotel bene?ts from strong brand recognition, a streamlined operating model, and a strategic location within the Bloomington–Normal metropolitan area. The Hotel offers a value-oriented amenity package designed to serve transient, corporate, and workforce travelers, including ADA-accessible rooms, free expanded cable, truck parking, vending machines, and convenient access to nearby restaurants.
The Property has undergone comprehensive interior renovations, signi?cantly enhancing its overall condition and guest appeal. Exterior updates include exterior paint and parking lot improvements, while interior upgrades include a complete guestroom renovation, encompassing all furnishings and fully upgraded guest bathrooms. In addition, corridors have been refreshed with new paint, ?ooring, and lighting, while the lobby area was repainted and ?tted with a new front desk. The laundry room received new ?ooring, and all public space areas throughout the Hotel were repainted, reducing near-term capital requirements for a new owner.
As of November, the 12-month average RevPAR in the Bloomington/Normal Hotel Submarket increased by 4.1 percent, indicating robust growth and a lower-risk environment, boosting investor con?dence in the asset and thriving market. The hotel provides full ownership and operational control, enabling independent ?nancing and management. This structure typically supports long-term property appreciation, making it a compelling investment opportunity.
Strategically located along North Main Street with convenient access to Interstates 55, 74, and 39, the Property bene?ts from excellent regional connectivity and proximity to a diverse mix of demand generators. Major corporate and employment drivers include State Farm Insurance Headquarters, Rivian Automotive, and Bridgestone, all of which generate consistent lodging demand from visiting employees, contractors, and business travelers. Healthcare and education institutions further strengthen the market’s lodging fundamentals, and include BroMenn Medical Center, OSF St. Joseph Medical Center, Illinois State University, and Illinois Wesleyan University. The Property is also
located approximately eight miles from Central Illinois Regional Airport (BMI), adding airport-related transient demand. Nearby attractions include the Children’s Discovery Museum, Miller Park Zoo, Grossinger Motors Arena, and the McLean County Museum of History, all of which are located less than ?ve miles from the Hotel. Supported by corporate headquarters, advanced manufacturing, healthcare, higher education, and strong interstate access, the Property is well positioned for consistent operating performance and long-term durability.
Normal is a centrally located and highly connected town in McLean County, Illinois, and one of the two principal cities within the Bloomington–Normal metropolitan area. With a population of 52,736 as of the 2020 census, Normal is Illinois’ seventh-largest community outside the Chicago metropolitan area and serves as a key economic and population center in Central Illinois. Three major interstate highways converge in the area, providing access to major Midwestern markets like Chicago, St. Louis, and Spring?eld. Moreover, Normal is also a featured stop along the Chicago-to-St. Louis passenger rail corridor, further supporting business, commuter, and leisure
travel. Transportation and logistics are further strengthened by CIRA’s cargo operations, including FedEx Express facilities that serve more than 23 central Illinois counties and contribute over $220 million annually to the local economy. Quality of life is supported by extensive parks and trails, including the 45+ mile Constitution Trail, as well as regional entertainment venues such as the Normal Theater, Redbird Arena, Grossinger Motors Arena, and the Bloomington Center for the Performing Arts.
