Dogwood Commercial is a privately held, full-service commercial real estate firm based in Dallas, Texas. Founded in 2015 by co-founders Ben Appleby and Travis Moore, the company specializes in repositioning under-served and “broken” Class A and B office, retail, and urban flex showroom assets across the Dallas–Fort Worth metroplex and broader Texas region. The firm’s vertically integrated model encompasses brokerage, property management, construction management, and acquisitions—maintaining strong control over the value-creation process. Dogwood has repositioned over 5 million square feet across 25+ properties, achieving a 52% average occupancy increase and executing in excess of $200 million in construction and development. This strategy stresses disciplined, unconventional execution to unlock performance in overlooked assets. Although primarily concentrated in Dallas–Fort Worth, Dogwood's agile approach has enabled them to selectively manage assets for clients beyond their direct ownership.