Noble Investment Group is an Atlanta-based alternative asset manager founded in 1993, focusing on travel, hospitality, and long-term accommodations within the U.S. lodging sector. The firm operates as a private equity real estate investment manager, acquiring, developing, and managing hotels and flexible accommodations through institutional funds. Noble employs a vertically integrated approach, with in-house capabilities spanning investment, asset management, finance, capital markets, design, development, and client relations. The firm concentrates on upscale select-service hotels, extended-stay properties, and branded long-term accommodations, with recent expansion into the BLTA sector. Noble's portfolio spans more than 62 markets nationwide, with concentrations in high-growth Sunbelt markets and corporate-demand corridors including Florida and other southeastern states.